福建技术师范学院学报

基于《中国日报》近10年来关于平潭的报道，构建了小型语料库，运用AntConc4.2.0和Coh-Metrix工具，结合Fairclough的三维话语分析框架，从文本分析、话语实践和社会实践三个维度，探讨平潭城市国际形象中的话语构建过程。研究发现：平潭的国际形象传播逐渐转向数字化平台，凸显新媒体的重要性；政府发言主导了国际形象的塑造，强化了官方话语在国际传播中的主导地位；受众反馈显示，网络信息与实际传播之间存在一定脱节，表明话语实践中面临一定的挑战；当前传播内容主要集中于自然景观与政府项目推介，较少回应国际游客的文化、社会及心理需求。研究揭示了平潭国际形象传播中的机遇与不足，为进一步提升其全球知名度提供了建议。

Based on a small corpus constructed from China Daily's reports on Pingtan over the past decade, this study explores the discourse construction process in the international image of Pingtan city from the three dimensions of text analysis, discourse practice and social practice by employing AntConc 4.2.0 and Coh-Metrix tools, and combining with Fairclough's three-dimensional discourse analysis framework. The research findings are as follows: The dissemination of Pingtan's international image has gradually shifted to digital platforms, highlighting the importance of new media; Government statements dominate the shaping of the international image, reinforcing the leading role of official discourse in international communication; Audience feedback indicates a disconnection between online information and actual dissemination, suggesting certain challenges in discourse practice; Current communication content primarily focuses on natural landscapes and government project promotion, with limited attention given to international tourists' cultural, social, and psychological needs. The study reveals both opportunities and shortcomings in Pingtan's international image dissemination, providing suggestions for further enhancing its global recognition.