福建技术师范学院学报

《红色中华》是中央苏区时期中国共产党宣传工作的“喉舌”,承担着宣传中国共产党的革命思想、路线、方针和政策，在中国共产党的形象塑造过程中发挥着不可忽视的作用。在中央苏区时期，中国共产党面临着苏区建设和巩固及激烈的“反围剿”斗争，为了寻求局部执政的合法性、破除负面形象，中国共产党把《红色中华》作为形象塑造的重要窗口。在《红色中华》的宣传和塑造下，中国共产党成功塑造了爱国御辱、先进政党、清正廉洁、亲民爱民的良好形象。回顾中央苏区时期中国共产党形象塑造的历程，中国共产党积累了一些宝贵历史经验，对新时代中国共产党的形象塑造具有重要的借鉴意义。

Firstly, as the "mouthpiece" of the publicity work of the Communist Party of China(CPC) during the Central Soviet Area period, Red China undertook the publicity of the revolutionary ideas, lines, guidelines and policies of the CPC, and played an important role in the image building process of the CPC. Secondly, during the period of the Central Soviet Area, the CPC was faced with the construction and consolidation of the Soviet Area and the fierce struggle against "encirclement and suppression" campaign. In order to seek the legitimacy of local governance and eliminate the negative image, the CPC took Red China as an important window for image building. Lastly, under the publicity and shaping of Red China, the CPC has successfully created a good image of advanced political party which boasts not only patriotism and resistance to humiliation, but also being clean and honest, and close to the people based on love. Generally speaking, reviewing the process of the image building during the period of the Central Soviet Area, the CPC has accumulated some valuable historical experience, which has important reference significance for its image building in the new era.